Website for hotel – tips for success

Website for hotel – tips for success

CREATING A SUCCESSFUL WEBSITE FOR HOTEL IS THE FIRST STEP TO INCREASE RESERVATIONS

Among all existing digital strategies for promoting your accomodation activity we will mention some examples and tricks concerning the hotel website. In the hotel daily life the question is…How can I increase room occupancy?

Let’s avoid to mention the endless quibbles of hospitality management…here are some clear ideas about how to be succesful on the web.

Whether you have a small or large hotel, the web will always be the preferred booking channel.

website for hotel

Here’s how to create an efficient website (without giving up selling rooms on the various booking channels)

Firts, focus on disintermediation. You will have more profits and happy customers that will take advantage of affordable rates. Booking.com is a nice window to the world of potential customers but it’s nice to be able to make it by saving expensive fees.

  • Diversify the offer with unique packages and discounts only bookable from your hotel’s website. Create a practical and engaging booking form on the home page
  • SEO. Google’s algorithm is constantly evolving. The SEO optimization of website for hotel must therefore be constant.
  • Update your site content and create a blog where you can write articles in order to attract visitors to your page.
  • Adopt best quality web design with realistic and high definition pictures. Customers want a pleasant experience during the stay and good pictures help direct reservations.
  • Mobile optimization. Reservations from mobile devices are constantly increasing, don’t forget to be ready to get them too!

These steps are only part of your hotel’s digital marketing plan, but they are at the heart of it. As a matter of fact any kind of choice redirects to your hotel’s official website.

Contact us for information on how to create the ideal website for your hotel.

You can also have a look at this https://www.nardoniweb.com/il-digital-marketing-per-le-strutture-ricettive

 [contact-form-7 id=”6742″ title=”Send request: 2 column RAFFAELLO COLLI”]

Website for hotel – tips for success

Website for hotel – tips for success

CREATING A SUCCESSFUL WEBSITE FOR HOTEL IS THE FIRST STEP TO INCREASE RESERVATIONS

Among all existing digital strategies for promoting your accomodation activity we will mention some examples and tricks concerning the hotel website. In the hotel daily life the question is…How can I increase room occupancy?

Let’s avoid to mention the endless quibbles of hospitality management…here are some clear ideas about how to be succesful on the web.

Whether you have a small or large hotel, the web will always be the preferred booking channel.

website for hotel

Here’s how to create an efficient website (without giving up selling rooms on the various booking channels)

Firts, focus on disintermediation. You will have more profits and happy customers that will take advantage of affordable rates. Booking.com is a nice window to the world of potential customers but it’s nice to be able to make it by saving expensive fees.

  • Diversify the offer with unique packages and discounts only bookable from your hotel’s website. Create a practical and engaging booking form on the home page
  • SEO. Google’s algorithm is constantly evolving. The SEO optimization of website for hotel must therefore be constant.
  • Update your site content and create a blog where you can write articles in order to attract visitors to your page.
  • Adopt best quality web design with realistic and high definition pictures. Customers want a pleasant experience during the stay and good pictures help direct reservations.
  • Mobile optimization. Reservations from mobile devices are constantly increasing, don’t forget to be ready to get them too!

These steps are only part of your hotel’s digital marketing plan, but they are at the heart of it. As a matter of fact any kind of choice redirects to your hotel’s official website.

Contact us for information on how to create the ideal website for your hotel.

You can also have a look at this https://www.nardoniweb.com/il-digital-marketing-per-le-strutture-ricettive

 [contact-form-7 id=”6742″ title=”Send request: 2 column RAFFAELLO COLLI”]

Digital marketing for hotels

Digital marketing for hotels

Digital marketing is fundamental for accomodation activities: hotels, small B&B and farmhouses must use It to increase direct reservations

Digital marketing for hotels involves the entire series of investments in digital assets that we make once the website is created (https://www.nardoniweb.com/creare-un-sit-web-per-hotel/).

After having created and optimized the website, it is necessary to put in place a 360° strategy.

Obtain more visibility and main strategies to increase direct reservations

Let’s analyze some tips to put in place.

The initiatives that we are going to list aim to attract qualified users to the website in order to increase direct sales (disintermediation from the usual sales channels… booking.com etc …).

  • SEM and pay per click campaigns. Paid ads are one of the best ways to generate new bookings. However the usability for portable devices as well as for desktop PCs should be analyzed.
  • Proper management of TripAdvisor and similar channels. Although they look more and more like Online Travel Agencies, they are still an excellent source for hotels as they increase and generate direct bookings.
  • Email marketing and remarketing. In addition to effective email campaigns it is advisable to adopt a remarketing system to visitors who do not complete the booking. Only 5% of those who fill out the booking form on the website make a real reservation. Recontacting these visitors with a special email helps to convince them to book and choose an accomodation at our hotel.
  • Social media. In addition to the use of social media marketing tools, we establish a direct relationship with the consumer. Social media help understanding the customer’s opinion about us and help us to improve reviews.

digital marketing per le strutture ricettive

Conclusion

These tips are only part of the digital marketing process for hotels. Despite this they must be considered of primary importance after we have correctly landed on the web with a catchy site. Moreover there’s no need to remind the importance of customer care: answers to complaints, replies to those who promoted us with good reviews, loyalty of business and leisure customers are the basis of hospitality work even on the web! The higher the customer satisfaction, the greater the chance that it will become an ambassador of our activity. As a matter of fact visitors who share contents such as photos and positive feeds of a stay at our hotel may ignite a possible positive viral effect and good word of mouth. Do not miss the opportunity to keep up with competitors. Tourism is a very important resource, but our work must always be up to date!

Le regole  per un web design vincente

Le regole per un web design vincente

A cosa serve il web design e come usarlo per essere al top?

Il web design è la progettazione di un sito web, significa, cioè, progettare ciò che vede un utente quando visita un sito. Quindi, il web designer si occupa di realizzare l’interfaccia di una pagina web, si occupa di grafica e dell’organizzazione della pagina.

Dove mettere il menù di ricerca? e il tasto condividi?

User experience e user Interface

Questi sono i fattori che deve analizzare un web designer al momento della progettazione di un sito web.

La user experience è l’esperienza dell’utente quando visita un sito. Il designer si occupa di rendere il sito facilmente visitabile, deve capire quali percorsi dovrà fare l’utente per arrivare ad una scelta e come reagirà di fronte a questi.

La user interface è la parte tecnologica, cioè è il tradurre in atti concreti il relazionarsi dell’uomo con il sito.

Quali elementi sono fondamentali per la User interface?
  • la struttura del sito Gli utenti dedicano pochi minuti a capire cosa devono fare per avere un’informazione, quindi il sito deve essere intuitivo, semplice e facile per chiunque si interfacci.
  • i colori non devono confondere l’utente, tutto deve essere molto chiaro e semplice
  • la tipografia. Il carattere scelto, il contrasto e il colore della grafica sono il veicolo con cui si vuol comunicare un contenuto. La leggibilità è il fattore chiave nella comunicazione web.

E’ utile ricordare, poi, che oggi ogni sito deve poter essere caricato anche dai cellulari, quindi ogni pagina deve essere pensata anche per questi dispositivi.

web design

I fattori da valutare per la User experience

Un web designer per far bene il proprio lavoro deve ricordarsi di essere per prima cosa un fruitore lui stesso di siti web.

Cosa rendere la navigazione piacevole?

  • la semplicità. Poter usare facilmente una pagina per arrivare a ciò che si desidera. Questo è il desiderio primario di un utente e questo è ciò a cui si deve attenere un web designer.
  • l’orientamento. I’utente non deve perdersi mentre naviga, va fornito un percorso chiaro e incanalato, che porti il fruitore dritto verso la meta.
  •  guide visive. Queste sono valide strategie per portare l’utente verso l’obiettivo.

Questi sono i fondamenti del web design, la base. Per essere vincenti, poi, serve un tocco di originalità e creatività e il gioco è fatto!

 

http://[contact-form-7 id=”6740″ title=”Send request: 2 column STELLA FABBRINI”]

Website for hotel – tips for success

Website for hotel – tips for success

CREATING A SUCCESSFUL WEBSITE FOR HOTEL IS THE FIRST STEP TO INCREASE RESERVATIONS

Among all existing digital strategies for promoting your accomodation activity we will mention some examples and tricks concerning the hotel website. In the hotel daily life the question is…How can I increase room occupancy?

Let’s avoid to mention the endless quibbles of hospitality management…here are some clear ideas about how to be succesful on the web.

Whether you have a small or large hotel, the web will always be the preferred booking channel.

website for hotel

Here’s how to create an efficient website (without giving up selling rooms on the various booking channels)

Firts, focus on disintermediation. You will have more profits and happy customers that will take advantage of affordable rates. Booking.com is a nice window to the world of potential customers but it’s nice to be able to make it by saving expensive fees.

  • Diversify the offer with unique packages and discounts only bookable from your hotel’s website. Create a practical and engaging booking form on the home page
  • SEO. Google’s algorithm is constantly evolving. The SEO optimization of website for hotel must therefore be constant.
  • Update your site content and create a blog where you can write articles in order to attract visitors to your page.
  • Adopt best quality web design with realistic and high definition pictures. Customers want a pleasant experience during the stay and good pictures help direct reservations.
  • Mobile optimization. Reservations from mobile devices are constantly increasing, don’t forget to be ready to get them too!

These steps are only part of your hotel’s digital marketing plan, but they are at the heart of it. As a matter of fact any kind of choice redirects to your hotel’s official website.

Contact us for information on how to create the ideal website for your hotel.

You can also have a look at this https://www.nardoniweb.com/il-digital-marketing-per-le-strutture-ricettive

 [contact-form-7 id=”6742″ title=”Send request: 2 column RAFFAELLO COLLI”]

Web Designer Firenze

Web Designer Firenze

Web Designer Firenze

A cosa serve il web design e come usarlo per essere al top? Web Designer Firenze

Il web design è la progettazione di un sito web, significa, cioè, progettare ciò che vede un utente quando visita un sito. Quindi, il web designer si occupa di realizzare l’interfaccia di una pagina web, si occupa di grafica e dell’organizzazione della pagina.

Dove mettere il menù di ricerca? e il tasto condividi?

User experience e user Interface

Questi sono i fattori che deve analizzare un web designer al momento della progettazione di un sito web. Web Designer Firenze

La user experience è l’esperienza dell’utente quando visita un sito. Il designer si occupa di rendere il sito facilmente visitabile, deve capire quali percorsi dovrà fare l’utente per arrivare ad una scelta e come reagirà di fronte a questi.

La user interface è la parte tecnologica, cioè è il tradurre in atti concreti il relazionarsi dell’uomo con il sito. Web Designer Firenze

Quali elementi sono fondamentali per la User interface?
  • la struttura del sito Gli utenti dedicano pochi minuti a capire cosa devono fare per avere un’informazione, quindi il sito deve essere intuitivo, semplice e facile per chiunque si interfacci.
  • i colori non devono confondere l’utente, tutto deve essere molto chiaro e semplice
  • la tipografia. Il carattere scelto, il contrasto e il colore della grafica sono il veicolo con cui si vuol comunicare un contenuto. La leggibilità è il fattore chiave nella comunicazione web.

E’ utile ricordare, poi, che oggi ogni sito deve poter essere caricato anche dai cellulari, quindi ogni pagina deve essere pensata anche per questi dispositivi.

Web Designer Firenze

I fattori da valutare per la User experience

Un web designer per far bene il proprio lavoro deve ricordarsi di essere per prima cosa un fruitore lui stesso di siti web. Web Designer Firenze

Cosa rendere la navigazione piacevole?

  • la semplicità. Poter usare facilmente una pagina per arrivare a ciò che si desidera. Questo è il desiderio primario di un utente e questo è ciò a cui si deve attenere un web designer. Web Designer Firenze
  • l’orientamento. I’utente non deve perdersi mentre naviga, va fornito un percorso chiaro e incanalato, che porti il fruitore dritto verso la meta.
  •  guide visive. Queste sono valide strategie per portare l’utente verso l’obiettivo.

Questi sono i fondamenti del web design, la base. Per essere vincenti, poi, serve un tocco di originalità e creatività e il gioco è fatto! Web Designer Firenze

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