ADVICES AND HINTS ABOUT HOW TO HIRE INFLUENCER FOR YOUR BUSINESS
To Hire Influencer: Strategy for Your Business
Influencers are the key actors of the digital age, they are followed by thousands of people and they are able to influence their purchasing behaviour and opinions.
For all, they are modern stars. For a few people, smart like you, they are a huge opportunity to grow your business. But how do you hire influencers?
Here are a few tips.
FIRST OF ALL, LET’S EXPLAIN ONE THING: IT’S NOT LIKE YOU THINK! THE NUMBER OF FOLLOWERS IS NOT NECESSARILY A REFLECTION OF QUALITY WHEN YOU WANT TO HIRE AN INFLUENCER.
Other things matter, but let’s go step by step.
Step 1 Clear objectives, profitable collaboration What do you need? Increase sales, awareness, engagement or what else? Setting specific goals is the key to a successful campaign.
Step 2 Coherence If you sell furniture, it’s crazy to contact Chiara Ferragni. So make sure that the followers of the chosen influencer are within your target group before you engage the influencer. On social networks it is much easier to check people’s interests and profiles.
Step 3 How to rate an influencer It is not the number of followers we are interested in, but the frequency with which it shares on social networks, or even the type of brand it mentions in its publications (are they your competitors?), the frequency with which the influencer interacts with its followers, and the followers comment and interact with the publications or are they passive?
Costs are not usually standard, they change depending on the influencer and the factors I have just explained to you. You choose which budget to assign to the campaign and what kind of campaign to carry out: whether to limit yourself to a single social network or to involve several platforms where the influencer is working, etc…
A strategy that not everyone thinks about is to avoid top influencers and hire more micro-influencers, with fewer followers but with an increasingly important role (if considered as a whole). This is what Web Marketing experts say.
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